Award-winning sports programmer to expand VSiN’s original content offering
LAS VEGAS, Aug. 05, 2024 (GLOBE NEWSWIRE) — VSiN, The Sports Betting Network (“VSiN”), announces the appointment of longtime media executive Steve Cohen as the network’s Executive Vice President, Talent and Programming. Cohen spent the last 20 years as Senior Vice President of Sports Programming at SiriusXM, where he created and oversaw their sports radio stations, including channels produced in partnership with every professional sports league. He will join VSiN’s leadership team to work on rapidly expanding sponsorship, distribution and audience, while continuing to deliver the most credible content sports bettors can find.
“With over 37 years of experience, Steve is one of the most respected and innovative executives in the media industry and was instrumental in the original launch of VSiN on SiriusXM,” said VSiN Founder Brian Musburger. “Having launched over a dozen sports radio stations including SiriusXM NFL Radio and Mad Dog Sports Radio “After a successful 17-year career in terrestrial radio, it’s hard to find a media executive with more experience delivering exactly what an audience is looking for. He’s a valued manager with a proven track record of getting the most out of talent and a unique understanding of the importance of unbiased, credible information to sports bettors.”
With a focus on delivering premium sports betting programming, Cohen will identify new talent, strengthen the network’s programming and create additional content for broader distribution. The network will draw on its decades of experience in sports and media to support VSiN’s mission of providing sports news, analysis and insights that bettors use to make more informed betting decisions.
“Since I first met the team in 2015, I knew they were building something special,” said Cohen. “I’m excited to join a group that has consistently been at the forefront of the sports betting industry and look forward to leveraging my experience creating content across all sports and media to deliver an exceptional product that meets the content needs of all sports fans, especially those who bet on sports.”
Cohen joined SiriusXM in 2004 and, as Senior Vice President of Sports Programming, created and oversaw the company’s sports news and talk programming across all SiriusXM sports channels, including talent acquisition, show development and production. He led the development and launch of first-of-its-kind dedicated and league-partner sports radio channels, such as SiriusXM NFL Radio, SiriusXM NBA Radio, And SiriusXM NASCAR Radio. Additionally, Cohen and his team built and programmed SiriusXM Fantasy Sports Radio, SiriusXM College Sports Radio, SiriusXM FC, SiriusXM Fight Nationall-sport Mad Dog Sports Radio channel, as well as individual channels dedicated to the Power Five college conferences. He oversaw MLB Radio Network, SiriusXM NHL Radio Network And SiriusXM PGA TOUR Radio channels since the merger of Sirius and XM in 2008. He was also responsible for overseeing all live programming available to SiriusXM listeners, including NFL, MLB, NBA and NHL games, NASCAR, IndyCar, Formula 1, golf, college sports, international soccer, horse racing and more.
Prior to joining SiriusXM, Cohen worked at WFAN Sports Radio in New York City, where he served as executive producer for the New York Jets Radio Network and the New York Giants Radio Network. He was one of the pioneers of the fantasy sports industry when he founded the Professional Football Injury News and Report in the early 1990s and was inducted into the Fantasy Sports Hall of Fame in 2017. In addition to hosting on WFAN, Sirius XM, Westwood One and Fox Sports Radio, he has written for several print and digital outlets, including ESPN.com, the The New York Daily News, the New Haven Register and the Seattle Post-Intelligencer and the The Newark Star Ledger.
Cohen recently received the 2024 Jeff Smulyan Award from Barrett Media. Cohen has overseen programming that has won multiple Cynopsis and Ad-Week Awards for Best Radio Shows and Podcasts, and he and his team were honored with the 2005 Eclipse Award.
A graduate of the University of Arizona, Cohen began his career in 1987 as a card operator and tape editor at WFAN.
About VSiN
VSiN, The Sports Betting Network, is the premier sports media company dedicated to providing exclusive insights, analysis and data to the millions of Americans who bet on sports and make sports betting a multi-billion dollar industry. Powered by award-winning broadcasters and legendary bookmakers, the network informs and entertains consumers with the latest sports betting news and industry trends across multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, over 300 terrestrial radio stations across the U.S., VSiN.com and VSiN.com/Podcasts.
VSiN’s editorial studio is located in the bookmaker’s Circa Resort and Casino in Las Vegas.
Media contact:
VSiN
Michelle Musburger
[email protected]
773.230.0629
